Really chuffed that Atari have given the okay for their lovely old Teddy Bear symbol to be used with SpecialEffect's brand new accessible game rating system.
Atari were the first game company to label their games for having additional accessibility options back in 1981 marked as having a "Special Feature". SpecialEffect are using the bear in a different context, using it to mark games that have "content unlikely to cause offence".
The ratings system is under development, but will be tying up with the on-line Wish List for Accessible Game Design. Watch that space...
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